Raymond's connection to Thane is not a recent strategic choice — it is the founding geography of the entire group. Raymond Ltd. was incorporated as Raymond Woollen Mill in 1925 near Thane Creek. That original mill campus, known today as JK Gram along Pokhran Road No. 1, is the same ground on which Raymond Realty has chosen to build its residential portfolio. In 2019, Raymond announced its venture into real estate under Raymond Realty, starting with an investment of approximately ₹250 crore to develop mid-income and premium housing units on 20 acres of land in Thane. Where other developers enter a city as outsiders acquiring plots, Raymond Realty is developing land it has held for a hundred years.
In a significant move on 14 May 2025, Raymond Ltd. announced the demerger of its real estate arm, Raymond Realty, aiming to streamline its business structure and unlock greater shareholder value. That separation signals the scale the realty business has reached in just six years — substantial enough to stand as an independent entity.
Raymond Realty's maiden project was TenX Habitat — an aspirational district spread across 14 acres in Thane, housing 3,100 residential units. The debut set an immediate benchmark for delivery: the business set a new standard in the real estate sector in India by delivering the first three towers of the Ten X Habitat project two years ahead of the RERA timeline.
That track record shaped buyer confidence for every subsequent launch. In February 2023, Raymond Realty launched its third project, Ten X Era, in Thane and received an overwhelming response, with approximately 100 bookings within seven days of launch and roughly 25% of the launched inventory sold within two months. The total value of bookings across Raymond Realty's first three projects amounted to over ₹1,600 crore during FY23.
Raymond Realty subsequently expanded its presence in Thane with the launch of its fourth project, Address by GS 2.0. The developer's Thane portfolio now spans Ten X Era, TenX Habitat, and Address by GS. Each project sits within a few kilometres of the original JK Gram campus, making Pokhran Road the definitive address for Raymond's residential ambitions.
Raymond Ten X Era is located at Pokhran Road No. 1, Village Pachpakhadi, Thane West — 400606. Engineered for 42-floor high-rise towers, the development offers Vaastu-compliant 2 and 3 BHK homes designed to maximise natural light and air, featuring large private decks with scenic views, spread over 3.74 acres.
The project comprises 3 towers of 38 floors each, with 906 units in total. Carpet areas range from 615 to 711 sq. ft. for 2 BHK configurations and 814 to 894 sq. ft. for 3 BHK configurations. Configurations are priced from ₹1.61 Cr for a 2 BHK to ₹2.43 Cr for a 3 BHK, with possession expected by mid-2027.
The MahaRERA registrations for the three towers are publicly verifiable: Tower A1 — P51700053528, Tower B1 — P51700049592, Tower C1 — P51700049520.
Amenity provision at Ten X Era is unusually dense for a 3.74-acre site. More than 40 amenities are spread across the ground, podium, and a 26,500 sq. ft. clubhouse. The development includes six high-speed elevators, retail outlets, two temples within the campus, a lap pool, multipurpose lawn, kids' play area, gymnasium, mini theatre, and spa. Security infrastructure includes a 3-tier system, fingerprint access for entry, CCTV surveillance, intercom, firefighting systems, and 24/7 power backup.
Pokhran Road is a verdant landscaped corridor in Thane West enveloped by Yeoor Hills and Upvan Lake, making it one of the most sought-after locations for homebuyers in the city. Ten X Era sits directly adjacent to Viviana Mall on the Eastern Express Highway — the arterial road connecting Thane to South Mumbai's business districts and to Navi Mumbai via the Thane-Belapur Road.
Social infrastructure around the project is already mature rather than promised. Reputed institutions such as C.P. Goenka International School and Jupiter Hospital are close by. Smt. Sunitidevi Singhania School and Sulochanadevi Singhania School are within a 5-minute drive, and Thane Station is approximately 10 minutes away.
Metro connectivity is a forward-looking factor. Upcoming Metro Lines 4 and 5 are positioned to transform this corridor further. Mumbai Metro Line 4 (Wadala–Kasarvadavali) is nearing completion, and is expected to drastically reduce travel time to Mumbai's business districts. The Thane–Borivali tunnel project, once operational, will connect Thane to the western suburbs in under 15 minutes.
Over the past three years, average home prices in Thane have risen 46%, from ₹13,550 per sq. ft. in Q2 2022 to ₹19,800 per sq. ft. as of Q2 2025, according to an ANAROCK report. Unlike speculative market spikes, this growth is infrastructure-backed and end-user driven, marking a structural shift in how Thane is valued within the Mumbai Metropolitan Region.
Infrastructure projects worth ₹59,000 crore are underway, including new metro lines, road upgrades, and improved connectivity to Mumbai, Navi Mumbai, and beyond. Within that market, Raymond Ten X Era's pricing at approximately ₹20,700 per sq. ft. average positions it at the upper band of active Thane inventory — consistent with where the Pokhran Road micro-market trades, and with the product quality Raymond delivers.
A 2 BHK in Thane of roughly 650 sq. ft. costs around ₹1.25 crore — at least 78% cheaper than a comparable unit in Mumbai's western suburbs. That relative affordability, combined with Raymond's demonstrated ability to deliver ahead of schedule, makes the Ten X Era proposition straightforward for both end-users commuting to Mumbai and buyers seeking long-term capital appreciation in a supply-constrained premium corridor.
When a buyer evaluates a Raymond Realty project, the brand context is impossible to separate from the product. Raymond Ltd., founded in 1925, has grown from a small woollen mill to one of the largest integrated manufacturers of fabrics in the world. The group's retail network covers over 2 million sq. ft. across 1,100-plus locations in 380-plus cities and towns, with exports to over 55 countries. That institutional scale — and a reputation built on fabric quality rather than marketing — underpins the construction standards Raymond Realty applies in Thane.
Harmohan Sahni, CEO of Raymond Realty, has noted the company's delivery of its maiden project two years ahead of RERA timelines as a benchmark it intends to maintain across subsequent phases. For a buyer purchasing an under-construction apartment, that record is more meaningful than any amenity list.